Optical Tracking, RSN Disruption, and NBA Tech
With special guest
Chris Benyarko
EVP of Direct-to-Consumer Products, NBA
Chris Benyarko discusses how the NBA approaches innovation and engages global fans in a streaming-first world. Topics include personalized fan experiences in the NBA App, optical tracking for officiating and mixed-reality broadcasts, the challenges of running a DTC business across many currencies and languages, and how RSN disruption is shaping the league's local DTC offerings.