The Business Strategy Behind PWHL and the Future of Women's Hockey
With special guest
Amy Scheer
EVP of Business Operations, Professional Women's Hockey League (PWHL)
Amy Scheer, the PWHL's business operations leader, discusses her career path from the New Jersey Nets and Madison Square Garden to the PWHL. She covers the league's rapid expansion, its corporate partnerships, fan engagement (over 500,000 fans), leadership practices, and the potential impact of PWHL athletes at the Olympics.